Create A New Product (Introduction to Marketing)

Group Personnel:
1. Hanah
2. Olivia
3. Vania
4. Woe Devi
5. William Lee

Class: 11-7A

Marketing Assignment




Brand : C.U (Colour in You)


Reason : We want to create good impression, colourful, cheerful, so when people read or
heard our brand they will know that we sell colourful product.


Segmentation:
 Female 15 – 25 years old
 Social grade: Middle to Upper class
 Semi Formal
 Range of price: Rp 200.000 – Rp 1.000.000, because we put our product in Sogo and by wearing our brand the consumer will feel elegant, colourful, and cheerful


Compare to other brand in market right now: ZARA


Trademark: Colour My World